Dr Fernando Quintanilha talks about the impact of cancer campaigns in Brazil, in particular the ‘Pink October’ and ‘Blue November’ campaigns which have been strongly promoted in the past decade throughout the country to raise awareness of breast and prostate cancer, respectively.  Dr Fernando Quintanilha  and his team have analysed the effectiveness of these campaigns on eliciting online interest from the public regarding cancer information and their effect on reduction in cancer incidence and mortality.

Read Dr Fernando Quintanilha’s article published in ecancermedicalscience which presents all the data on this topic.