Dr McNamara speaks with ecancertv at the 2016 World Cancer Congress about efforts to improve access and context of clinical material for patients.

Between the emotional shock of diagnosis, the use of clinical terminology and a spectrum of reading ability between patients, Dr McNamara describes plain language and visual tools as essential tools to encourage patient awareness and involvement in their treatment, and to prevent the spread of misinformation.

She also discusses the annual Irish Cancer Society lung cancer awareness campaign, and how web tools can open new opportunities and new conversations.