Dr Surendran Veeraiah speaks to ecancer about Adyar Cancer Institute (WCI)'s role in the prevention of tobacco-related cancer among cigarette-rolling women in India.

Tobacco use is linked to 40-50% of cancer cases, prompting cancer control strategies focused on cessation and prevention.

Since 2002, clinics have been established across India to support tobacco cessation.

Initiatives also provide alternative livelihoods for women in the tobacco industry, training them in wig-making.

This not only offers employment but also aids cancer patients facing hair loss from chemotherapy while awareness campaigns educate families on tobacco dangers.

Dr Veeraiah explains how alternative livelihoods for people working in the tobacco industry were created in his region and emphasises the importance of donations, which help rural women and people below the poverty line gain healthier means of livelihood and play an important role in cancer prevention.

To learn more about WCI and its efforts in preventing cancer or for donating click here.