ecancermedicalscience, together with the various supporters and sponsors, is proud to announce the inaugural 'Blood cancer and the elderly' meeting. To be held in Rome, Italy, between 18-20 March 2011, this meeting brings together for the first time an eminent European Steering Committee, a well-recognised faculty of speakers and over 800 physicians to learn, share and explore current thinking and treatment in our elderly patients with haematological malignancies. Elderly patients are currently under-treated in everyday clinical practice and under-represented in clinical trials. This meeting looks to drive widespread change to ensure equality of care for everyone, whatever their chronological age.