Building on the successes of the 2009 Multidisciplinary Cancer Congress in Berlin, September 2009, and celebrating what makes these Congresses unique - namely the multidisciplinary and multiprofessional gathering, at the highest scientific level, of the entire European oncology community, the biannual European Multidisciplinary Cancer Congresses have recently undergone a re-brand. Much more than a re-name and new tagline 'Integrating basic & translational science, surgery, radiotherapy, medical oncology & care', the previous Congress has consequently been re-branded to visually encompass the 16th ECCO, the 36th ESMO and the 30th ESTRO Congresses as well as the essential contribution of all ECCO’s other Founding Members in partnership - ESSO, EACR, EONS and SIOPE.