Strategies to spread health messages

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Published: 3 Jun 2011
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Dr Mark Clanton – American Cancer Society High Plains Division, USA
Dr Mark Clanton talks to ecancer about what approaches the American Cancer Society has taken to spread health messages . Speaking at the National Cancer Institute Directors' meeting in Lyon, 17th May 2011, he discusses what ACS strategies and approaches, particularly with smoking cessation, have been implemented and how these could possibly be used by other countries. He advocates working with other organisations to get messages across, and working at national and state levels.