Dr Ophira Ginsburg spoke to ecancer at the UICC World Cancer Congress in Kuala Lumpur about mHealth (mobile technologies for cancer control).

She highlights the importance of being thorough and rigorous when implementing an mHealth intervention in lower and middle income countries.

Dr Ginsburg discusses an investigation of 14 current papers (including her own) in order to see whether they fit the thorough guidelines that have been set out, and often they don't.

ecancer's filming has been kindly supported by the R4HC-MENA project through the ecancer Global Foundation. ecancer is editorially independent and there is no influence over content.