The leading oncology channel goes for gold

28 Nov 2014
The leading oncology channel goes for gold

by ecancer reporter Audrey Nailor

ecancer has received a Gold Award in the Best Rich Media category of the 2014 eHealthcare Leadership Awards.

Winners of the 2014 eHealthcare Leadership Awards were selected from more than 1,000 entries.  A total of 114 individuals familiar with healthcare and the Internet judged the entries.

“The demands of healthcare reform and an increasingly competitive environment have accelerated digital innovation,” says Mark Gothberg, eHealthcare Leadership Awards chairman.

“Organisations have made major improvements in their websites, expanded use of social media, and are employing mobile applications to engage current and prospective customers and enhance quality and operational efficiency.”

Gothberg notes that improvements in websites were largely focused on enhancing visual interest, simplifying navigation, and showcasing key service lines.  Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections.

Judges looked at how websites and other digital communications compared with others in their organization’s classification.  They also reviewed entries based on a proprietary multi-point standard of Internet excellence. 

ecancer publishes peer-reviewed articles, reports on cancer news, films and webcasts cancer conferences, and provides an online community for those involved in cancer research and treatment.

“We are glad to receive this recognition in our field,” says Danny Burke, head of partnerships at ecancer. “The work we do is aimed at healthcare professionals, but really it’s all about patient benefit.”

“Winning this award tells us that we’re on the right track – delivering quality cancer communication that’s accessible at multiple levels.”