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Standardised tobacco packaging in the UK

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Published: 05.01.17
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Prof Ann McNeill - King's College London, London, UK

Prof McNeill speaks with ecancertv at NCRI 2016 about lowering smoking rates through standardised packaging.

Compared to previously available packaging, she describes a reduced appeal to children, and an increased awareness of health risks.

Prof McNeill compares these outcomes to similar efforts in Australia.

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