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UK fight for tobacco control

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Published: 14.11.13
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Prof Linda Bauld - University of Stirling, Stirling, UK

Prof Bauld talks to ecancertv at the UK's National Cancer Research Institute ( NCRI ) 2013 meeting about the ‘end game' for tobacco control in the UK, and key priorities for science and policy to reduce smoking

Smoking prevalence in the UK has declined steadily in recent years but one in five adults still smoke. A current focus for tobacco control science and policy is to work towards reducing prevalence to 5% or less in the coming decades.

The session she chaired focussed on new evidence about the key drivers for prevalence reduction including: using price measures to counteract the activities of the tobacco industry; addressing smuggling; the EU tobacco products directive and evidence on health warnings and standardised packaging; point of sale interventions; and priorities for reducing the uptake of smoking amongst young people. The session was for preventative medicine, behavioural science and public health researchers, practitioners and policy makers.

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